Get your no B.S. design critique with actionable insights.
Who do you ask when you're looking for honest design feedback? You can't show your friends or family, because they'll avoid the pressure of hurting your feelings.
Hiring a designer can be costly if you're not sure what to have them fix. You could be losing out on potential sales based on how someone experiences your product.
This is why a design health report can save you hours and thousands of dollars by knowing what to prioritize ahead of time.
Design is an investment in your business, not an expense.
Here's what will happen. Based on your needs, I'll critique the look and feel, interaction design, layout and hierarchy, potential bugs, navigation, and the user experience. I'll even comment on the marketing or microcopy in certain cases if it reeks of cliches.
None of this is intended to make you feel bad about your business, but I will hold nothing back to give you honest guidance about what you could do to improve your overall design.
If you're an entrepreneur who needs no B.S. feedback on a lead page, a marketing director running a business with a website that feels stale, or a startup with a new product that needs unbiased feedback, this is perfect for you.
"Design is not just what it looks like and feels like. Design is how it works." —Steve Jobs
I'm Nate Kadlac, a professional brand and product designer living in Los Angeles, CA with my wife and daughter. I have 18+ years of design experience, working with Fortune 500 companies and early-stage startups. Most recently, I lead design at a real estate based startup, helping grow it to an eight figure exit.
Now, I write weekly about design and creativity, helping many solopreneurs and creators discover their next thing.
Lastly, I teach a design workshop called Approachable Design, helping creators and entrepreneurs differentiate themselves by discovering and applying their own visual style.
"Aesthetics is the language of feeling, and in a society that's information rich and time-poor, people value feeling more than information"—Marty Neumeier, The Brand Gap
A product design health report will be most useful when:
No. If you're looking for an entire redesign, it's best to hire a designer—either a contractor or full-time.
It takes a lot of time to understand an entirely new industry, and your money is better spent there.
Depending on the service you're looking for, I will be using my time to evaluate your overall design, interfaces, user flows, visuals, branding, and everything in between. You're saving the hours of time it would take you to otherwise get a designer up to speed on the context of your product.
Single landing page:
A URL of the page and any questions or specific items you need unbiased feedback on.
Website:
Your website domain and any particulars you would like me to focus on.
Product:
Provide me a list of 1-3 views that need the most attention. This is most likely the most visited views of your product. If your product requires me to have a test account, please have this set up in advance.
If there is anything specific I should know, please send that over as well, or we can set up a call if that's necessary.
I guarantee you'll receive meaningful and actionable feedback from me, or I'll refund 100% of your money.
"I've been working on my own for almost five years and I had an embarrassingly complex and overwhelming number of images, sites, themes, fonts, and Canva images I was using. In less than two hours, Nate helped me rethink design from a bottom-up perspective, helping me think about color, fonts, and what I'm trying to convey in a way that really helped me unlock a new way of seeing and having confidence in making design decisions moving forward."
