FOSS Swim School - Learn to love water

We live in a world that is 80% water, and yet the majority of Americans don't have adequate swimming ability.

UI Design • UX Design • Brand identity • Illustration
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The challenge

FOSS Swim School is a family owned business, with a 25+ year history of teaching people how to swim. As they looked to expand into new areas, a realignment in how they position their brand was needed to convey how learning to swim can enable us to live a more complete life.

The opportunity to establish FOSS as a leader included refreshing the logo and brand with new positioning, redesign the website, build out new educational marketing materials, to tell the story of The Swim Path.

The new landing page allowed for quick access to schools near you.
Website redesign
Brand identity refresh
Lobby board panels

The approach

It all started with t-shirts, and expanding brand awareness by selling exclusive merchandise that played off of the methodology of FOSS.

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